You’re about to discover the most sought-after keywords on Etsy, painting a vivid picture of what shoppers are searching for on this bustling online marketplace. From Etsy keyword research to SEO strategies and shop optimization techniques, this article has got you covered. Uncover the hottest trends and gain valuable insights into the most searched keyword on Etsy in 2019. Get ready to elevate your Etsy game and attract the attention of countless potential customers.
Top Searched Keywords on Etsy
Keyword Research on Etsy
Tools for Etsy Keyword Research
When it comes to running a successful Etsy shop, keyword research is a crucial part of the process. By identifying the most relevant and popular keywords in your niche, you can optimize your listings and increase your shop’s visibility. Thankfully, there are several tools available to help you with your Etsy keyword research. Etsy’s own search bar is a great place to start, as it provides insights into the keywords that shoppers are using to find products like yours. Additionally, there are external tools such as Google Keyword Planner, Moz’s Keyword Explorer, and SEMrush that can provide valuable keyword data specific to Etsy.
Using Etsy’s Search Bar
Etsy’s search bar is a simple yet powerful tool for finding popular keywords on the platform. By typing in relevant keywords related to your products, you can see the search volume and competition for those terms. This information can help you determine which keywords are worth targeting in your listings. Additionally, Etsy’s search bar provides suggestions as you type, giving you insights into related keywords that shoppers are searching for. By utilizing this feature and incorporating these keywords into your product titles, tags, and descriptions, you can increase the chances of your listings being seen by potential customers.
Analyzing Competitors’ Keywords on Etsy
Another effective strategy for Etsy keyword research is to analyze your competitors’ listings. By examining the keywords they are using and the ones that seem to be driving the most traffic to their shops, you can gain valuable insights into what is working in your niche. This can help you identify keywords that may be less competitive or untapped, giving you an advantage in ranking higher in search results. Tools such as Etsy Rank and Marmalead can provide you with data on the keywords your competitors are using, allowing you to make informed decisions about your own keyword strategy.
Benefits of Keyword Research
Increased Visibility on Etsy
One of the main benefits of conducting keyword research on Etsy is the increased visibility it can bring to your shop. By optimizing your listings with relevant keywords, you improve your chances of appearing in search results when shoppers are looking for products like yours. This increased visibility can lead to more traffic to your shop and ultimately more sales.
Higher Ranking in Search Results
Ranking higher in Etsy’s search results is crucial for getting your products in front of potential customers. By targeting the right keywords and incorporating them strategically in your listings, you can improve your chances of ranking higher. When your products appear on the first page of search results, they are more likely to be seen and clicked on, leading to increased visibility and potential sales.
Improved Conversion Rates on Etsy
By conducting thorough keyword research and optimizing your listings, you can attract more qualified traffic to your Etsy shop. When shoppers find your listings through relevant keywords, they are more likely to be interested in what you offer, leading to higher conversion rates. When your products align with what shoppers are searching for, you increase the likelihood of making a sale.
Understanding Etsy SEO Strategies
The Role of SEO on Etsy
Search engine optimization (SEO) plays a crucial role in ensuring your Etsy shop gets the visibility it deserves. SEO involves optimizing various elements of your listings to make them more appealing to both shoppers and search engines. By incorporating relevant keywords, creating engaging product titles, and writing compelling descriptions, you can improve your shop’s SEO and attract more organic traffic.
Optimizing Your Product Titles
When it comes to Etsy SEO, your product titles play a significant role. It is essential to include your most relevant keywords in your titles to increase the chances of appearing in search results when shoppers are searching for products like yours. However, it’s essential to strike a balance between using keywords and creating catchy, click-worthy titles. You want your titles to be both informative and enticing to potential customers.
Optimizing Your Tags and Descriptions
In addition to optimizing your titles, it’s crucial to incorporate keywords strategically in your tags and descriptions. Tags and descriptions provide additional opportunities to include relevant keywords and increase the visibility of your listings. Be sure to use a mix of broad and specific keywords to attract a wider range of shoppers while still targeting your niche market. It’s also essential to write engaging and informative product descriptions that not only incorporate keywords but also highlight the unique features and benefits of your products.
Importance of Relevancy and Consistency
When optimizing your Etsy shop, it’s essential to ensure that your keywords, titles, tags, and descriptions remain relevant and consistent throughout your listings. This helps create a cohesive brand image and improves your shop’s overall SEO. Utilize a consistent keyword strategy across your listings to reinforce your brand and make it easier for shoppers to find what they’re looking for. Remember to periodically review and update your keywords to stay up-to-date with trends and changes in your niche.
Optimizing Your Etsy Shop
Using Keywords in Shop Sections
Optimizing your Etsy shop goes beyond individual listings. It’s crucial to incorporate keywords strategically in your shop sections as well. By using relevant keywords in your shop sections, you can improve your shop’s overall SEO and make it easier for shoppers to navigate your offerings. Consider creating shop sections dedicated to specific categories or themes and include relevant keywords in the section titles and descriptions.
Creating Unique Shop Policies
In addition to keywords, your shop policies can also impact your shop’s visibility and appeal to potential customers. Take the time to create unique shop policies that reflect your brand and provide clear guidelines for buyers. Consider incorporating keywords in your shop policies where applicable, but ensure that they are natural and fit seamlessly within the text. Clear and professional shop policies can help build trust with potential buyers and lead to increased sales.
Offering Special Deals and Discounts
Another way to optimize your Etsy shop is by offering special deals and discounts. By promoting exclusive offers and limited-time discounts, you can attract more shoppers and increase the chances of making a sale. Consider incorporating keywords related to your promotions in your product titles, descriptions, and shop announcements to make them more visible to potential customers.
Importance of Searchable Keywords
The Impact of Relevant Keywords
Using relevant keywords in your Etsy listings can have a significant impact on your shop’s visibility and success. When shoppers search for specific terms on Etsy, they are more likely to find your listings if you have incorporated those keywords in your titles, tags, and descriptions. Selecting the right keywords ensures that your products are seen by the right audience and increases the likelihood of making sales.
Choosing Keywords with High Search Volumes
While it’s important to use relevant keywords, it’s equally crucial to choose keywords with high search volumes. High search volumes indicate that there is a significant demand for products related to those keywords. By targeting keywords with high search volumes, you increase your chances of attracting a larger audience to your shop and potentially making more sales. However, it’s essential to strike a balance and not solely focus on high search volume keywords if they aren’t relevant to your products or niche.
Finding the Right Balance
Finding the right balance between relevant keywords and high search volumes is key to successful Etsy SEO. It’s important to choose keywords that accurately represent your products and target your ideal customers. Conducting thorough keyword research and analyzing the search trends in your niche can help you identify keywords that strike the right balance. By incorporating a mix of broad and specific keywords, you can attract a wider range of shoppers while still maintaining relevancy.
Utilizing Long-Tail Keywords on Etsy
Defining Long-Tail Keywords
Long-tail keywords are specific and highly targeted keyword phrases that typically consist of three or more words. While they may have lower search volumes compared to broader keywords, they often result in more qualified traffic and higher conversion rates. Long-tail keywords are valuable for Etsy sellers as they allow you to target a specific customer base and stand out from the competition.
Benefits of Long-Tail Keywords on Etsy
By incorporating long-tail keywords into your Etsy listings, you can attract customers who are actively searching for the specific products you offer. These keywords are often less competitive, making it easier for your listings to rank higher in search results. Additionally, long-tail keywords help you narrow down your target audience, ensuring that you attract shoppers who are more likely to be interested in what you have to offer.
Identifying Long-Tail Keywords for Your Shop
To identify suitable long-tail keywords for your Etsy shop, consider the unique features and qualities of your products. Think about the specific attributes that set your products apart and the customer needs they fulfill. Conducting keyword research and using tools like Google Keyword Planner or Etsy-specific platforms like Marmalead can help you identify long-tail keywords that resonate with your target audience. Once you’ve found relevant long-tail keywords, incorporate them strategically in your titles, tags, and descriptions to optimize your listings.
Popular Keywords on Etsy in 2019
Handmade Jewelry
Handmade jewelry continues to be a popular category on Etsy, with shoppers looking for unique and personalized accessories. Sellers who incorporate keywords like “handmade jewelry,” “custom jewelry,” and “personalized accessories” in their listings can increase their visibility and attract potential customers.
Vintage Clothing
Vintage clothing remains a sought-after category on Etsy, with shoppers looking for one-of-a-kind garments and accessories with a retro charm. Keywords like “vintage clothing,” “retro fashion,” and “vintage accessories” can help sellers in this niche reach their target audience and stand out from the competition.
Custom Gifts
Custom gifts are a popular choice for shoppers seeking something unique and personalized. Sellers who offer custom gift options and optimize their listings with keywords like “custom gifts,” “personalized presents,” and “customizable items” can attract customers looking for that extra special touch.
Home Decor
Home decor is a broad category that encompasses a variety of products, from wall art to furniture. Sellers who optimize their listings with keywords such as “home decor,” “interior design,” and “handmade home goods” can appeal to shoppers who are looking to decorate their living spaces with unique and artistic pieces.
Art Prints
Art prints are a popular choice for those seeking affordable artwork for their homes or as gifts. Sellers who specialize in art prints and incorporate keywords like “art prints,” “wall art,” and “affordable artwork” in their listings can attract customers searching for specific artistic styles or themes.
Personalized Accessories
Personalized accessories, such as engraved jewelry or monogrammed bags, have gained significant popularity on Etsy. Keywords like “personalized accessories,” “engraved jewelry,” and “monogrammed gifts” can help sellers in this niche reach customers who are looking for customized items.
Wedding Decorations
Wedding decorations are always in demand, with couples searching for unique and personalized items for their special day. Sellers who specialize in wedding decor and optimize their listings with keywords like “wedding decorations,” “bridal accessories,” and “rustic wedding decor” can attract couples planning their dream wedding.
Baby Shower Gifts
Baby shower gifts are a popular category on Etsy, with shoppers looking for unique and thoughtful presents for newborns and new parents. Sellers who offer baby shower gifts and incorporate keywords like “baby shower presents,” “newborn gifts,” and “personalized baby items” in their listings can attract customers searching specifically for these items.
Pet Supplies
Pet supplies and accessories are a niche category on Etsy, catering to pet owners looking for unique and handmade options for their furry friends. Sellers who specialize in pet supplies and optimize their listings with keywords like “pet accessories,” “handmade pet products,” and “custom pet toys” can attract pet owners who want to spoil their pets with one-of-a-kind items.
Digital Downloads
Digital downloads have gained popularity on Etsy, offering customers instant access to printable art, digital planners, and more. Sellers who offer digital downloads and optimize their listings with keywords like “printable art,” “digital planners,” and “instant downloads” can attract customers who are looking for digital products they can use immediately.
Trends in Etsy Keywords
Sustainable and Eco-Friendly Products
As consumers become more conscious of their environmental impact, there is a growing demand for sustainable and eco-friendly products. Etsy sellers who offer environmentally friendly options and optimize their listings with keywords like “sustainable products,” “upcycled goods,” and “eco-friendly home decor” can attract shoppers who prioritize sustainability.
Minimalist and Scandinavian Designs
Minimalist and Scandinavian designs continue to be popular choices for home decor and accessories. Sellers who offer minimalist or Scandinavian-inspired products and incorporate keywords like “minimalist design,” “Scandinavian home decor,” and “modern minimalist accessories” can appeal to shoppers who appreciate clean lines and simple aesthetics.
Boho and Nature-Inspired Decor
Boho and nature-inspired decor is a trend that is still going strong on Etsy. Shoppers looking to create a bohemian or nature-inspired space seek unique and handmade pieces that reflect their personal style. Sellers who specialize in boho or nature-inspired decor and optimize their listings with keywords like “boho home decor,” “nature-inspired art,” and “handmade nature-inspired accessories” can attract customers looking to add a touch of the outdoors to their homes.
Personalized and Customized Items
The demand for personalized and customized items continues to grow as shoppers seek unique and meaningful gifts. Sellers who offer personalized or customized options and optimize their listings with keywords like “personalized gifts,” “customizable jewelry,” and “handmade personalized accessories” can attract customers looking for that extra special touch.
Upcycled and Recycled Goods
The upcycling and recycling movement has gained traction on Etsy, with shoppers looking for unique and sustainable alternatives to mass-produced products. Sellers who specialize in upcycled or recycled goods and incorporate keywords like “upcycled home decor,” “recycled fashion,” and “eco-friendly upcycled accessories” can appeal to environmentally conscious shoppers.
Seasonal Keywords on Etsy
Optimizing for Holidays and Special Occasions
Seasonal keywords play a vital role in attracting shoppers during specific holidays and special occasions. By incorporating keywords related to specific seasons, such as “Christmas decorations,” “Valentine’s Day gifts,” or “Halloween costumes,” Etsy sellers can optimize their listings to target shoppers during those periods. It’s important to update listings and keywords regularly to stay relevant and capitalize on seasonal trends.
Seasonal Home Decor and Gifts
During various seasons and holidays, shoppers are actively searching for seasonal home decor and gifts. Sellers who offer seasonal-themed products and optimize their listings with keywords like “fall home decor,” “spring-themed gifts,” or “summer accessories” can attract customers seeking products that fit the current season or holiday.
Crafting Supplies for Seasonal Projects
Many Etsy shoppers are also DIY enthusiasts who are looking for crafting supplies for seasonal projects. Sellers who offer crafting supplies and optimize their listings with keywords like “Christmas craft supplies,” “Easter DIY materials,” or “Halloween crafting accessories” can attract customers who are planning their own seasonal projects and need the necessary materials.
In conclusion, conducting keyword research and utilizing effective SEO strategies are crucial for Etsy sellers who want to increase their visibility and attract more customers. By incorporating relevant keywords, optimizing listings, and staying up-to-date with trends, Etsy sellers can stay competitive and achieve success in their niche. Remember to regularly evaluate and adjust your keyword strategy to stay ahead of the competition and continue growing your Etsy shop.
